"It doesn't cost a thing. You can do almost anything."
Wear a Smile, Share a Smile, Inc. produced a children's book to help spread the message and remind people to smile. It is simple and necessary to combat the very angry world in which we live.
The character of the book is JJ, the sea snail. Why a snail? Cindy, Jackie, and Jessie are originally from South Florida and therefore, passionate about the ocean, beaches, and all things tropical. Additionally, snails show no race, gender, age, or religion. Its versatility allows for all people, no matter the classification, to realize the importance of smiling.